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ISS Virus Prevention System

White Paper
Internet Security Systems (ISS)
© 2005 Internet Security Systems, Inc.

Problem: ISS, a leading supplier of internet security software to corporations and institutions worldwide (that has since merged with IBM), has a lot of subject matter experts (SMEs) who love to talk tech. How do you translate that so a layperson can understand the nitty-gritty?

Solution: Interview the SMES until they are comfortable that you know what they’re talking about. Insist on spelling out all the acronyms. Let the SMEs handle the charts and graphs. And make sure there are plenty of graphics to illustrate important points.

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